France's top 5 marketplaces
Sales on marketplaces are steadily increasing. According to a study conducted by Fevad in 2021, sales on marketplaces increased by 30% over the previous year, representing 45% of e-commerce sales. This growth is due to a wide choice of products and attractive prices. In this article, we have prepared the top 5 marketplaces in France.
What is a marketplace?
An online marketplace, also known as a market place, is a platform for bringing together buyers and sellers on the web. In other words, it's a multi-seller e-commerce site that offers to sell a product or service to numerous buyers. The products and services offered can be aimed at private individuals or professionals.
Initially, marketplaces were used more in the B2B (Business to Business) sector. Later, they gradually expanded to B2C (Business to Consumer). Today, marketplaces such as Le Bon Coin even offer transactions between private individuals.
Marketplaces are also often used by sellers looking to expand into new markets, or by new brands that don't yet have a website.
How does a marketplace work?
A marketplace offers a distribution channel to companies and individuals on its website, enabling them to benefit from its reputation and traffic to sell their products or services.
It usually offers a dashboard and features to boost sales. The marketplace generally charges a commission on sales. This commission varies according to the marketplace chosen.
France's best-known marketplaces
The appeal of marketplaces is reflected in the figures. Indeed, software publisher Mirakl reveals that 35% of online purchases in 2021 in France will be made on marketplaces.
During this period, the e-commerce sector developed strongly as consumer habits changed. Periods of confinement prompted companies to digitize, and consumers favored online ordering.
This context has prompted companies to turn to marketplaces to increase their visibility and sales.
By 2023, there will be over 300 marketplaces. As the number continues to grow, we've listed the 5 most popular marketplaces in France.
Amazon, 1st marketplace in France
Amazon takes first place in the marketplaces ranking, with 168.3 million monthly visits from France. It also has 200 million Amazon prime subscribers.
Today, Amazon has over 300 million products listed. On this marketplace, what appeals most to buyers is the fast delivery, the wide choice of products, but also the attractive prices and easy returns.
Cdiscount, 2nd marketplace in France
Cdiscount is the second-largest marketplace in France. It counts no less than 32.1 million visits per month from France. Today, 94% of its traffic comes from France.
Amazon's main competitor, Cdiscount, is said to offer over 100 million products on its platform, focusing mainly on electronics and multimedia.
AliExpress, 3rd largest marketplace in France
AliExpress is the 3rd largest marketplace in France, with 30.45 million monthly visits. This Chinese marketplace is becoming increasingly well-known internationally.
Ebay, 4th largest marketplace in France
With 27.1 monthly visits, Ebay is the 4th largest marketplace in France.
Leroy Merlin, 5th largest marketplace in France
Leroy Merlin has 33 million visitors a month. It is France's leading DIY and gardening marketplace.
The Boost solution
Boost outsources your e-commerce logistics. From order preparation and shipping to inventory management, Boost saves you time so you can concentrate fully on your business.
To satisfy our customers, we use the most complete technology on the market.
Boost technology connects your sales flows to over 64 marketplaces. What's more, it connects natively to the biggest CMS: WooCommerce, Shopify, Prestashop, Adobe Commerce (Magento), Wizishop, Oxatis. What's more, the stock status of your online point of sale is kept up to date.
The second special feature of Boost technology is that it connects to the main carriers on the market: Colissimo, Chronopost, UPS, DHL, Mondial Relay ..... As a result, you can track your shipments in real time, and an e-mail is sent to your customers to inform them of the delivery status.
With Boost, orders are prepared with care and in record time. Another advantage of working with an outsourced logistics provider is that shipping a large volume of parcels gives significant negotiating power with parcel delivery services. As a result, e-tailers benefit from attractive prices.
An excellent lever for accelerating your sales, don't hesitate to launch yourself on the marketplace that's right for you. Boost supports you in your project by connecting your sales flows to the marketplace of your choice, from among more than 64 reference marketplaces.